Tuesday, January 26, 2010

FITUR 2010 (Feria Internacional de Turismo)

The 30th edition of the International Tourism Fair in Madrid, FITUR 2010, has left us enthusiastic as we experienced overtones of recovery in the sector. This edition won't be remembered as the brightest in terms of participation and spending, but has left a good taste in projects and good wishes from the exhibitors.

The data shared showed some light at the end of the tunnel: although the area covered by the fair has declined over the previous year, the number of participating countries, 170, still held FITUR between 2 or 3 main trade shows in the tourism industry.
In general, stands were smaller and somewhat simpler than in previous editions, but some have been very original considering the lack of budget with creative designs. The overall size has fallen from 12 to 10 halls.

RateTiger was present at this year's CEHAT booth (Spanish National Hotel Association) to strengthen our market presence and confidence in the Hotel sector.

During FITUR we announced the integration agreement with Tradyso - one of the major CRS in the Spanish market- the new integration will help Tradyso's 1000 customer hotels to completely automate and streamline online distribution and management through itsTradyso CRS.


FITUR has made clear commitment to the Online sector, Web 2.0, technology, social networking, video marketing among others during FITURTECH conferences.


Following this concept, the Director of Turespaña (Spanish Tourist offices), Antonio Bernabe, presented at Fitur the new campaign that will promote tourism in Spain through social networks under the slogan "Spain, a country to share." The concept of this new promotional campaign is based on Spaniards touring different Spanish cities and divulging the secrets and local attractions, sharing information and experiences in order to attract foreign tourists through networks like facebook, twitter and YouTube.


FITUR also offered solidarity to the recently destroyed island nation of Haiti and provided a complimentary stand at the trade show.


In summary, this 30th edition has shown us, above all, the enthusiasm for the recovery of a sector affected by the global crisis and the opening of new tourist destinations that focus on online distribution as an unbeatable engine to boost sales.

Pilar Sanchez Aita is Sales Manager for Spain & Portugal at eRevMax and is responsible for sale of RateTiger products in the region. She can be reached at pilara@ratetiger.com

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Thursday, February 5, 2009

Fitur (Feria Internacional de Turismo) Madrid 28-31 January 2009-02-09

Fitur 2009 had a unique focus on technology and sustainability, which proved positive for us as hotels looked for new markets, new channels and new technology to increase room sales. Hoteliers expressed interest in contracting with more extranets to increase Online Distribution activities and looking at what their competitors are doing across the internet. Many clients are looking for integration to distribute their rates and availability from their CRS to other IDSs

Technology and Sustainability: New technological tools and sustainability was the basis of this 29th edition of Fitur. It was the 1st edition of the conference SMXTravel @ FITUR 2009, showing “all the secrets of the internet” in tourism marketing. It also highlights this year's edition of Fiturtech 09 that includes, among others, Web 3.0, a 2.0 development environment that integrates a social network with the internal and external customer. Fitur had addressed the demand of the sector regarding online business, and this was extremely positive for RateTiger as we commit to more effectiveness in presentations held with hotels interested in our products.

There is a vast opportunity in the market for Hoteliers to boost incremental revenues. Following in the footsteps of the Low Cost Carriers - hotel companies are adding ancillary products and services to add up to 20% to their bottom line.

However, according to the director of International Tourism Fair in Madrid (FITUR), Ana Larrañaga, there was a 10% fall in visitors on 2008. 
The snowbound weekend had made it difficult for this event to reach or surpass last year’s 250,000 visitors. 


Exhibitors were also at a low – there were 13% less hoteliers and a 9% drop in the number of companies for 2009. Despite the criticism directed at Fitur by some hoteliers on the price per square meter and the challenging organizational structures, the general feeling is that the event was "very positive" and "satisfaction from those who attended it.”

Hoteliers had agreed that "in a difficult economic climate, we can not deny that many companies have been affected by the slowdown and this has had its impact on Fitur”. Despite the situation, they said nothing is more important "when business is especially difficult when we are urged to generate at a meeting point like Fitur where professionals network and it’s valuable generation of new alliances, creativity and ways of doing business to reveal how to boost profits using ancillary strategies”

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