BIT, Milan, 2009
The global economic markets hit BIT 2009 in Milan hard this year. Italy seems to be suffering more than any other country; RateTiger has been to many tradeshows which reported an increase in attendance. However BIT lost 25% of attendees on 2008.
Our sales managers experienced an atmosphere full of pessimism and lack of motivation from many exhibitors and visitors. Giuseppe Messina, SM in Italy said: “I can tell you that the mood was a bit down. I had the chance to talk with hotel managers coming from Florence, Venice and Rome, and they are all in the same scenario: 25-30% of occupation compared to 2008.”
Due to our position in the market hoteliers were keen to talk about RateTiger and online distribution in general. Stand visitors were interested in a product like RTChannelManager but still worried about increasing outgoings until they began to see a greater return in online channels.
Enzo Aita, SM in Italy, was surprised that some of the big players did not turn up: “Hotelplan and Italian TO (Alpitour, Francorosso, etc) did not come as exhibitors – I was very surprised by this.”
We hope the Italian market will begin to pick up over the next few months. RateTiger will be launching soon a product that will assist smaller hoteliers to maximize rates and distribution online while helping tight budgets.
Our sales managers experienced an atmosphere full of pessimism and lack of motivation from many exhibitors and visitors. Giuseppe Messina, SM in Italy said: “I can tell you that the mood was a bit down. I had the chance to talk with hotel managers coming from Florence, Venice and Rome, and they are all in the same scenario: 25-30% of occupation compared to 2008.”
Due to our position in the market hoteliers were keen to talk about RateTiger and online distribution in general. Stand visitors were interested in a product like RTChannelManager but still worried about increasing outgoings until they began to see a greater return in online channels.
Enzo Aita, SM in Italy, was surprised that some of the big players did not turn up: “Hotelplan and Italian TO (Alpitour, Francorosso, etc) did not come as exhibitors – I was very surprised by this.”
We hope the Italian market will begin to pick up over the next few months. RateTiger will be launching soon a product that will assist smaller hoteliers to maximize rates and distribution online while helping tight budgets.
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